In selecting the typefaces for the brand, we chose Josefine Bold for titles and subtitles and Josefine Regular for some subtitles and body text. The typefaces appropriately represented the brand and provided excellent legibility characteristics. In addition, the Josephine typeface is part of the Google Fonts library of open-sourced font families. It is licensed for commercial use and is available for print, websites, and apps. For a brand with many touch points, this typeface is ideal for consistent branded communications and storytelling.