We are an impact-driven agency. That means our work goes beyond aesthetics. Our goal is to craft distinctive brands that captivate audiences and make a meaningful impact.
Partner/Branding Designer
Zaakir Abdus-Salaam is an expert in branding, brand development, strategy, and experiential design. As the author of the daily newsletter “Branding With Intent,” Zaakir is dedicated to elevating the concept of branding to help small businesses grow organically.
Zaakir works closely with business development organizations, leading impactful workshops that empower entrepreneurs and small business owners. With a keen eye for detail and a collaborative approach, he partners with clients to unlock their full potential and create memorable brand experiences that drive sustainable growth.
Partner/Lead Creative Director
Rashidah Mendez is a seasoned graphic designer with over 15 years of experience. As a creative director, she brings a deep understanding of quality design to every project. Rashidah is detailed-oriented, with the ability to take abstract ideas and transform them into design concepts that resonate with audiences and scale effectively.
Rashidah’s creative talents extend beyond graphic design – she is also a published illustrator, showcasing her versatility and artistic flair. With a collaborative spirit, Rashidah partners closely with clients to bring their visions to life through impactful, memorable design work.
UI/UX Design/Web Developer
Razwan Rashid is a talented UI/UX designer who brings extensive technical expertise to his work. With a deep knowledge of multiple design languages, Razwan seamlessly bridges the gap between creative vision and functional implementation.
Razwan’s ability to translate abstract ideas into intuitive, user-centric digital experiences is a key strength. His collaborative approach and problem-solving skills enable him to work closely with development teams to build functionality that enhances the user journey and elevates the final product. Razwan’s versatile skillset and commitment to design excellence make him a valuable asset to the projects he contributes to.
We work closely with clients to uncover their unique value proposition, define their brand positioning, and develop a comprehensive strategy to bring their brand to life. Our research-driven approach ensures your brand resonates with your target audience and aligns with your brand’s goals.
Our designers craft impactful, memorable visual identities – including logos, color palettes, typography, and branded illustrations. We combine creativity with strategic thinking to develop distinctive branding that expresses your brand’s personality and unique positioning.
From product packaging to promotional materials, we design custom packaging solutions that elevate your brand and captivate customers. Our packaging experts consider every detail, from materials and finishes to structural design, to create packaging that is both visually stunning and functionally effective.
We conceptualize and deliver branded environments that immerse your audience in your brand’s story, whether it’s a retail storefront, office space, or event activation. Our experiential design expertise brings your brand to life through thoughtful use of color, typography, signage, and other branded elements.
Digital Branding
We design responsive, user-centric websites and digital experiences that seamlessly express your brand’s personality and connect with customers online. From website development to social media assets, our digital solutions ensure a cohesive, engaging brand presence across all your digital touchpoints.
We provide in-depth brand guidelines and hands-on coaching to empower your team to consistently uphold brand integrity over time. Our comprehensive brand management solutions equip you with the tools and knowledge to maintain a strong, consistent brand as your business evolves.