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COOPERATIVE BRAND SELF-ASSESSMENT

COOPERATIVE BRAND SELF-ASSESSMENT

See where your cooperative’s brand is strong and where greater clarity may be needed.

See where your cooperative’s brand is strong and where greater clarity may be needed.

This guided reflection tool helps worker cooperatives look at five areas of their brand: Clarity, Alignment, Expression, Consistency + Experience, and Marketing.

It is not a test. The purpose is to help you identify where your cooperative may benefit from greater attention or conversation.

Start the Assessment

Before you begin

Before you begin

• The assessment includes 20 questions.

• The assessment includes 20 questions.

• Choose the answer that best reflects your cooperative today.

• Choose the answer that best reflects your cooperative today.

• “Not sure / not yet” is a valid response.

• “Not sure / not yet” is a valid response.

• Your results are a starting point for reflection, not a grade.

• Your results are a starting point for reflection, not a grade.

• No name or email address is required.

• No name or email address is required.

• When you finish, use “Save or Print My Results” if you want to keep a copy.

• When you finish, use “Save or Print My Results” if you want to keep a copy.

NAVIGATE

NAVIGATE

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