BRANDING
When people encounter your organization, they should be able to understand what you do, recognize why it matters to them, and know how to engage. We create the language, identity, communication, and experiences that help make that possible.
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You know your organization from the inside. You know why it exists, what it does, who it serves, and why the work matters. But the people encountering you don’t begin with that understanding.
They need to be able to make sense of what they’re seeing and determine whether it matters to them.
Who are you?
What do you do?
Is this for me?
Why does it matter?
What should I expect?
How can I engage?
Clarity
Get clear about who you are, what you do, who you serve, and what you want people to understand about your organization.
What we can create
We begin by understanding what you’re trying to accomplish, then determine what we can create to help.
1.
Organizational foundation
Helping you define who you are, what you do, who you serve, and what makes your organization distinct.
2.
Language systems
Developing the words and messages your organization uses to explain its work and communicate clearly across different places and situations.
3.
Visual identity
Designing logos, color palettes, typography, and other visual elements that give your organization a recognizable and consistent identity.
4.
Websites and digital experiences
Creating places where people can learn about your organization, find what they need, and engage with your work.
5.
Public touchpoints
Creating materials and experiences that help your organization reach people and communicate its work.
6.
Guidelines and systems
Developing practical guidance and resources that help your organization use its language, identity, and communications consistently over time.
1.
Understand
We begin by learning about your organization, what you’re trying to accomplish, the people you want to reach, and what’s getting in the way.
2.
Clarify
We work with you to establish what needs to be communicated and how people should understand your organization.
3.
Create
We develop the language, identity, communications, and experiences that help your organization express itself clearly and consistently.
4.
Put it to use
We help your organization introduce and use what we’ve created, making sure it works for the people who will rely on it.
5.
Steward
We stay connected as your organization evolves, helping what we’ve created remain useful and relevant as needs change.
We worked with Corbin Hill Food Project to develop its visual identity and design and build its website. The work created a cohesive presence that reflects the organization's mission and makes its work easier to understand and engage with.
We developed a refreshed identity and digital presence that brought greater clarity and cohesion to the organization’s story.
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Tell us about your organization, the people you’re trying to reach, and what you’re working toward.
Start a conversation