GOUMEL
Brand Identity • Website | Worker-Owned Haitian Restaurant
Client
GOUMEL
Year
2025
Location
Brooklyn, NY
The Story
Goumel is a Haitian restaurant worker-cooperative start-up in Brooklyn with a mission of making authentic Haitian cuisine accessible while preserving cultural traditions. We designed a brand identity system that bridges Haiti’s rich culinary heritage with contemporary Brooklyn dining. Every choice, from colors to typography, was made to reflect tradition, innovation, and community — the same principles that guide Goumel’s kitchen.
Goumel is a Haitian restaurant worker-cooperative start-up in Brooklyn with a mission of making authentic Haitian cuisine accessible while preserving cultural traditions. We designed a brand identity system that bridges Haiti’s rich culinary heritage with contemporary Brooklyn dining. Every choice, from colors to typography, was made to reflect tradition, innovation, and community — the same principles that guide Goumel’s kitchen.
Goumel is a Haitian restaurant worker-cooperative start-up in Brooklyn with a mission of making authentic Haitian cuisine accessible while preserving cultural traditions. We designed a brand identity system that bridges Haiti’s rich culinary heritage with contemporary Brooklyn dining. Every choice, from colors to typography, was made to reflect tradition, innovation, and community — the same principles that guide Goumel’s kitchen.
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