PHAT DADDYS
We partnered with New Economy Works West Virginia (NEWWV) to develop the visual identity, marketing materials, signage, and website for Phat Daddys. The work brought these elements together to establish a consistent and recognizable presence for the business across its physical and digital spaces.
Client
PHAT DADDYS
Location
CDMX, Mexico
The Story
Phat Daddys is a family-owned cooperative food business in Charleston, West Virginia, rooted in a predominantly Black, working-class neighborhood. Built on the belief that good food and economic opportunity can go hand in hand, the business aims to serve its community with care, quality, and intention. Working in partnership with New Economy Works West Virginia (NEWWV), we developed a visual identity and supporting materials that give Phat Daddys a distinctive and recognizable presence. From signage and marketing materials to its website, the work brought consistency to how the business presents itself across different settings.
Phat Daddys is a family-owned cooperative food business in Charleston, West Virginia, rooted in a predominantly Black, working-class neighborhood. Built on the belief that good food and economic opportunity can go hand in hand, the business aims to serve its community with care, quality, and intention. Working in partnership with New Economy Works West Virginia (NEWWV), we developed a visual identity and supporting materials that give Phat Daddys a distinctive and recognizable presence. From signage and marketing materials to its website, the work brought consistency to how the business presents itself across different settings.
Phat Daddys is a family-owned cooperative food business in Charleston, West Virginia, rooted in a predominantly Black, working-class neighborhood. Built on the belief that good food and economic opportunity can go hand in hand, the business aims to serve its community with care, quality, and intention. Working in partnership with New Economy Works West Virginia (NEWWV), we developed a visual identity and supporting materials that give Phat Daddys a distinctive and recognizable presence. From signage and marketing materials to its website, the work brought consistency to how the business presents itself across different settings.
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