PHAT DADDYS
Brand Strategy • Brand Identity • Website • Social Media | Worker-Owned Restaurant
Client
PHAT DADDYS
Year
2024
Location
CDMX, Mexico
The Story
Phat Daddy's is a family-owned, cooperative eatery in Charleston, West Virginia, rooted in a predominantly Black, working-class neighborhood. Built on the belief that good food and economic opportunity should go hand in hand, Phat Daddy’s exists to serve its community with care, quality, and intention. We partnered with Phat Daddy’s on brand strategy and the development of a complete brand identity system, extending that work into website design, social media, and marketing materials. Our focus was on creating a cohesive brand system that reflected their mission, supported cooperative ownership, and allowed the business to show up with clarity and consistency across every touchpoint.
Phat Daddy's is a family-owned, cooperative eatery in Charleston, West Virginia, rooted in a predominantly Black, working-class neighborhood. Built on the belief that good food and economic opportunity should go hand in hand, Phat Daddy’s exists to serve its community with care, quality, and intention. We partnered with Phat Daddy’s on brand strategy and the development of a complete brand identity system, extending that work into website design, social media, and marketing materials. Our focus was on creating a cohesive brand system that reflected their mission, supported cooperative ownership, and allowed the business to show up with clarity and consistency across every touchpoint.
Phat Daddy's is a family-owned, cooperative eatery in Charleston, West Virginia, rooted in a predominantly Black, working-class neighborhood. Built on the belief that good food and economic opportunity should go hand in hand, Phat Daddy’s exists to serve its community with care, quality, and intention. We partnered with Phat Daddy’s on brand strategy and the development of a complete brand identity system, extending that work into website design, social media, and marketing materials. Our focus was on creating a cohesive brand system that reflected their mission, supported cooperative ownership, and allowed the business to show up with clarity and consistency across every touchpoint.
Selected Touchpoints
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