OUR FAMILY TREE
Client
OUR FAMILY TREE
Year
Location
New York, NY
The Story
Our Family Tree is a New York-based, Black-led, worker-owned wellness cooperative rooted in Afro-Indigenous traditions and community care. Through fresh juices and natural wellness products, educational workshops, practitioner training, and community events, the cooperative helps individuals and families reconnect with practices that support healing across generations. As Our Family Tree prepared to deepen its community presence, it needed a cohesive brand and digital home capable of expressing the full breadth of its vision. The goal was to create an identity that felt culturally grounded, warm, and credible while clearly communicating the connections between wellness, ancestral knowledge, collective care, and cooperative ownership. Our engagement included developing a complete brand identity system and website designed to tell its story, clarify its offerings, and invite people into its growing wellness community.
Our Family Tree is a New York-based, Black-led, worker-owned wellness cooperative rooted in Afro-Indigenous traditions and community care. Through fresh juices and natural wellness products, educational workshops, practitioner training, and community events, the cooperative helps individuals and families reconnect with practices that support healing across generations. As Our Family Tree prepared to deepen its community presence, it needed a cohesive brand and digital home capable of expressing the full breadth of its vision. The goal was to create an identity that felt culturally grounded, warm, and credible while clearly communicating the connections between wellness, ancestral knowledge, collective care, and cooperative ownership. Our engagement included developing a complete brand identity system and website designed to tell its story, clarify its offerings, and invite people into its growing wellness community.
Our Family Tree is a New York-based, Black-led, worker-owned wellness cooperative rooted in Afro-Indigenous traditions and community care. Through fresh juices and natural wellness products, educational workshops, practitioner training, and community events, the cooperative helps individuals and families reconnect with practices that support healing across generations. As Our Family Tree prepared to deepen its community presence, it needed a cohesive brand and digital home capable of expressing the full breadth of its vision. The goal was to create an identity that felt culturally grounded, warm, and credible while clearly communicating the connections between wellness, ancestral knowledge, collective care, and cooperative ownership. Our engagement included developing a complete brand identity system and website designed to tell its story, clarify its offerings, and invite people into its growing wellness community.
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